About us
More Than Classic is Zurich-based association, led by the artistic director and violinist Irina Pak. Since our foundation in 2017, our motivation has been: innovation, moments and emotions.
We are not just professional musicians — we are storytellers. Through music, light, and visuals, we create immersive concerts and live shows that blend the timeless beauty of classical music with the energy of pop, rock, film, anime, and more.
Our performances go beyond the concert hall. From churches and museums to botanical gardens, corporate stages, and family events, we bring music into unexpected spaces, making it fresh and accessible.
We have collaborated with Projektil Experience, Fever Up Candlelight, TEDx, Hauser & Wirth, Maag Halle Zurich, the FIFA Museum, Zurich Airport, Mainau Island (DE), BMX artist Chris Böhm, and others — projects that continue to grow and inspire.
Our vision: to challenge tradition and connect with today’s audiences through creativity, innovation, and emotion.
More Than Classic is more than just a concert organizer – we are storytellers through sound, light, and emotion. Based in Switzerland, we create immersive concerts, light show performances, and live experiences that blend the timeless beauty of classical music with the energy of modern styles and innovative visual storytelling.
Our productions fuse classical music with Pop, Rock, Film music, Anime music, and more, resulting in unforgettable crossover performances that resonate with diverse audiences. We bring music to unexpected venues – from planetariums, churches, and botanical gardens to museums, corporate events, and family-friendly settings.
More Than Classic stands for a new approach to classical music and cultural events, led by the artistic director and violinist Irina Pak. Since our foundation in 2017, our motivation has been: innovation, moments and emotions. We have initiated innovative projects in collaboration with TEDx, Hauser & Wirth, Maag Halle Zurich, the Fifa Museum, Zurich Airport, Verkehrshaus Planetarium in Lucern, Mainau Island (DE), with BMX artist Chris Böhm and others. These projects have gained momentum and have been developed further.
“In the symphony of life, every note resonates with a story. Through More Than Classic, we bring these stories together, weaving music with the vibrant threads of art, sports, and technology to create a harmonious tapestry rich in culture and diversity. Let’s take an inspiring journey through music, culture, and harmony.”
Irina Pak – Artistic Director
Connecting Music with the World
At More Than Classic, we connect music with other entities of life to create rich, multi-sensory experiences. Our signature formats include:
- Music & Nature – concerts in botanical spaces, such as Belvoir Park, Mainau Island (DE) and other, often combined with guided tours, wine tastings, and culinary experiences;
- Music & Technology – immersive shows with lights, projections, and spatial sound in domes and planetariums;
- Music & Food, Music & Fashion, Music & Sport, Music & Travel – always exploring new ways to blend music with culture and lifestyle;
- Immersive concerts with Pojektil combining live music with light design, projection, and emotional storytelling;
- Light show concerts – We proudly collaborate with Fever at Candlelight Concerts in Zurich, Basel, Bern, and Lucerne, bringing timeless music to life in candlelight settings that inspire and connect;
- Tailor-made productions for festivals, corporate clients, private events, and cultural institutions.
We work with top-tier musicians, visual artists, technologists, and local partners to produce high-quality, emotionally rich concerts and events for a wide range of audiences – including culture lovers, families, companies, tourists and people who like to discover new experiences of live music.
If you’re searching for:
- Immersive concerts in Switzerland and in EU;
- Live Pop, Rock, Film, or Anime music;
- Unique concerts in stunning locations;
- Crossover music experiences that break boundaries;
- Innovative, cross-genre music experiences;
- Music & Nature, Music & Technology, Music & Culinary Arts
… then MoreThanClassic.ch is your destination.
Explore our world – where music becomes more than sound. It becomes an experience.
beyond
usual
Our Goals
The aim is to inspire audiences with unique and high-quality musical experiences. We develop innovative concert formats and programs that are new in this form. Innovation, unforgettable moments, and emotions are at the heart of our events.
In terms of content, we play with interdisciplinary combinations of music and other art forms, but also with non-artistic activities such as new technologies, sport, travel and food, and sometimes also choose unusual performance venues. Our concerts are an invitation to everyone who wants to experience “More Than Classic”.
Our Mission
At More Than Classic, we believe in the power and beauty of classical music. It brings strangers and friends together, it touches people to their core, it is a source of joy and imagination.
That’s why we want to make the experience of classical music unifying, relevant and accessible for today’s generations of concertgoers. We want to bring music to the people, with their changed listening, viewing and reception habits. In doing so, we rethink the concert format, surprising people with innovative ideas, unusual combinations, and diverse stories.
Our Musicians
At the heart of every performance are our world-class musicians. We collaborate with internationally acclaimed artistsfrom across the globe, including:
- String ensembles – from duo, string quartet to full string orchestra;
- Pianists and keyboardists – classical, crossover, and experimental;
- Percussionists – both acoustic and electronic;
- Electro instruments – including e-violin, e-viola, e-cello, e-guitar, and more;
- Jazz, pop, and classical vocalists;
- Soloists – violin, e-violin, percussion, piano, vocals, and beyond.
Their virtuosity, passion, and stage presence bring every performance to life – from intimate chamber formats to large-scale, multimedia crossover productions.
Artists
Board Members
Jürg Bachmann – President
Is a media expert, has a profound knowledge of the radio industry and was a lecturer at the University of St. Gallen. He holds various directorships and is President of KS/CS Kommunikation Schweiz, the umbrella organization for Swiss advertising.
“Irina Pak is an excellent violinist. I admire her music, her wealth of ideas and her innovative strength. Each of her concerts is a surprising experience.”
Irina Pak – Vice President, Co-Founder, Artistic Director
Is a passionate violinist with a multicultural background, known for her captivating performances that blend emotion and innovation. She loves to dance through her music, creating enchanting moments on stage that resonate deeply with her audience. (Learn more about Irina)
“My great passion is making music and interacting with the audience. It gives me the opportunity to express myself in the language I know best: music.”
Thomas Heinrich Eggenberger – General Board Member, Co-Founder, Fundraising
Various activities in the financial sector, founder of the GT Group in 1992 (family office/real estate/art trade), various administrative and foundation board mandates, founder of Teatro Soladino, organizer of cultural events.
“I’ve been in search of paradise on earth for years – music can be a help…”
Debora Haller – Board Administrator
Is originally a sociolinguist and science communicator with a passion for classical music. Today she works in cultural management with a focus on communication and marketing.
“The best thing for me is to see the joy on the faces of the listeners when the music touches them.”
Alexandro Leopold – Finance Officer
Budget management and control, ensuring effective management of expenses and income. Ensuring financial compliance with regulations and standards.
“Music is a language of numbers and feelings, where every beat and every note is built on precision and harmony. It teaches us to manage resources to create not only emotions, but also sustainable beauty.”
Team & Collaborators
More Than Classic is supported by a dedicated network of professionals working across artistic production, event management, marketing, communications and operations. Depending on the project, we collaborate with musicians, creatives, production specialists and external partners who contribute their expertise to bringing our ideas to life.