ABOUT US

More than Classic

2018, Zurich

Irina Pak

Co-Founder, Artistic Director


Irina was born to Korean parents in Novosibirsk, Siberia. She began playing the violin at the age of 5 and was already recognised as an exceptional talent at a young age. At 20, she moved to Switzerland to further develop her career. She has won competitions at both national and international levels and performed as soloist in renowned concert halls such as the Berlin Philharmonie and the Vienna Musikverein. Today, Irina is a member of the Tonhalle Orchestra Zürich. In addition to her teaching activities, she gives masterclasses and is also a member of the Board and artistic advisor of the St. Petersburg Foundation, which is dedicated to promoting young Russian musical talents. 

 

My great passion is music making and the exchange with the audience. It gives me the opportunity to express myself in the language I speak best: music. Versatility and innovation play an important role in my self-image, and it inspires me to explore new creative possibilities on larger platforms. At the same time I am very open-minded for cross-stylistic concepts and rare repertoire. I think that "More than Classic" can open up new horizons, new ways of understanding the world and living through the language of music - and it will bring new emotional experiences.

  

Dorothy Yeung

Co-Founder, Managing Director

Born in London, Dorothy gained her first musical experience at the piano at the age of 3. As an agent at IMG Artists, Dorothy has worked with the greatest classic stars. In 2010 she moved to Switzerland and enriched her project portfolio as Director of Tours&Events for Universal Music, as General Manager of the Baltic Sea Youth Philharmonic, General Manager for the Vendome Prize and in the Artistic Team of the Verbier Festival. Dorothy's expertise lies above all in creating innovative, live events in unusual locations. She is inspired and driven to bring people together for new memorable experiences.

I have worked in very successful but traditional organisations. To create something completely new in classical music, you have to go far beyond the known boundaries. Place something outside of your usual environment and mix it with entities that do not seem to match on paper. Let it marinate and fuse and you see something extraordinary happen and it becomes something great. I believe that "More than Classic" will open the door to new perspectives and dimensions 

Günter Gören

President

Long-standing investment banker in Frankfurt, London and Zurich, various supervisory/administrative board mandates, co-curator China Lounge Frankfurt. 


Through my long-standing relations with the countries of the Far East, especially China, I know how important new ideas and projects are. With "More than Classic" by Irina and Dorothy, I like to help with my experiences from the world of finance and as a lover of concert music and opera.

Matthias von Bausznern

Artistic Consultant

 

Was a cellist in his first life, managed orchestras and festivals and working for 12 years at Zurich Opera House. Now developing projects in the broad field of culture with his company "ravanello music productions".

 


I can't understand why people are afraid of new ideas. I'm afraid of the old ones.

John Cage

Thomas Heinrich Eggenberger

Fundraising 

 

Strong activities in the financial sector, founder of the GT Group in 1992 (Family Office/real estate/art trade), administrative and foundation board mandates, founder of Teatro Soladino, organiser of cultural events.

 

 

I have always been searching for paradise on earth - music can help...

Ivo Johannes Bechtiger

Finance

 

Operates a family office in Zurich and was a professional board member in various companies. 


I love classical music and would like to contribute to the preservation of our culture.

Ueli Steinle

Organisation Consultant

 

20 years Global Management for H.R. Giger (Oscar winner), since 2000, producer of Stars in Concert International, mandates for Sihlcity, Ringier and Swisscom, founder Ugly Partyhaus and Magic Factory.

 

 

I combine art with showbiz and gastronomy trends.

Our mission

New ideas form the key to our events, creating invaluable moments, unforgettable experiences and emotions arise. 


Music, performed with the highest professional standards and in all its facets, forms the centre


Through the connection with other media and cultural events, this creates fascinating perspectives for new acceptances and for listeners:

More than Classic!
 

Music for Happiness

     Music for Energy

          Music for Everyday

Our goals

We bring a new generation of listeners who come from different social and cultural backgrounds and cultural areas. 


Created in 2018, we are planning a number of events for the following years.

 

We create unfamiliar, high-quality formats and connect music with other arts and different entities such as sports, travel, culinary and technology.

We present inspiring events in Zurich and its surrounding regions.

 

Our events receive regional and international recognition for chrisma.

Unsere Partners

© 2017 by More than Classic

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