concept & vision
More than Classic is the most exciting movement to happen for classical music and for Zürich city! It is about discovery, it is innovative and it uses new ways of making music. The heart of More than Classic is about the unusual and linking up with new composers and presenting music in a new way and perspective. We want to give the audience more than the usual experience, “beyond usual”!
We are launching our first series of events this year and already we have enormous momentum from great well-known classical organisations in Zürich who wish us to give them a programme for their series in both 2019/2020 and 2020/2021 series. We will perform in large, medium to intimate venues, usual and unusual locations. In addition, we have been invited to perform our music at the innovative platform, TEDxZuriberg 2018 (their first year) on 3 July 2018 and at the FIFA World Football Museum on 16th June 2018 for a world-debut collaboration to bring newly composed classical music to their football fans during the World Cup.
Our official three concerts planned for 2018 are:
Music & Sports (30.06.2018, Tonhalle Maag Zürich)
Music & Discovery (01.07.2018 Zunfthaus zur Waag)
Music & Travel (25.11.2018 Zürich Flughafen)
WHO ARE WE
More than Classic is a Verein and we have professionals in all our areas of the organisation to reach the highest quality. We are very motivated to share our new and unusual ideas, our innovative concerts with everyone in Zürich. We are inclusive and encourage as many different types of people to join our Verein and come to our concerts to hear our music.
WHAT IS OUR VISION
It's time to change the direction for one’s motivation for a concert visit. The audience does not have to come to us, but we come to the audience with their senses’ open, their ears and eyes and open minds. This happens on the one hand through the combination of music and non-artistic entities such as sports, travel, fashion, science, food and new technologies, but also spatially through the inclusion of new venues.Combining music with other levels opens up countless possibilities for developing creative programmes that have never existed in this form before. This results in a win-win situation for all those involved in musical life.
We are an organisation which has its greatest passion in making music and exchanging new ideas with the audience. It gives us the opportunity to express ourselves in the language we know best: MUSIC. New ideas are the key to our events, creating invaluable moments, unforgettable experiences and emotions.
Innovation and versatility play a key role in our self-conception, and it inspires us to explore new creative possibilities on larger planes. At the same time, we are very open to cross-lingual concepts as well as rare repertoire. More than Classic can open new horizons, a new way of understanding the world and living through the language of music – and it will bring new emotional experiences.
Irina Pak, Co-Founder and Artistic Director, and Dorothy Yeung, Managing Director, have worked in very successful but traditional organisations. To create something completely new in classical music, one has to go far beyond the known limits. You place something outside of its usual environment and mix it with new things that do not seem to match on paper. We feel that More than Classic will open the door to new possibilities and perspectives and will touch the hears of many people.
We will bring together a new generation of listeners from different social and cultural backgrounds. We will find inspiring concert venues in Zürich and in its regions. Our desire is to stimulate sustainable relationships, implement ideas and bring together a diverse audience from all generations. We are sure this will give a new impetus to the high cultural attractiveness of Zürich and its surroundings.
We begin More than Classic in 2018 and are currently planning to expand our number of concerts for the next following years.